Questionnaire Practice

 

Write one close-ended question for each of the following types of survey questions.  Each question should also include its answer options (no more than 5 options).  Write down the level of measurement for each question/answer (nominal, ordinal, interval or ratio).  You should have at least one of each of the four level of measurements.

 

·       Behavior

 

·       Attitude

 

·       Motivations

 

·       Sources

 

·       Social grouping

 

·       Psychographics (lifestyle)

 

·       Demographics and background

 

Give an example of a filter question by converting one of the questions above into a filter question (you don't need to rewrite the question/answer; Only add the ONE element that makes it a filter question.



REFER TO THE TEXTBOOK/SYLLABUS BEFORE ASKING QUESTIONS!